Are you wondering what PR can do for you and your business?
If you know you have a great product or service to offer but it’s not selling as well as you’d expect then maybe it’s time to look at your communications.
Public relations is about communicating to your potential customers what makes your product or service different clearly and concisely, via a channel that they want to hear from. It’s about what you are saying, how you are saying it, and where you are saying it.
Get it right and you will stand out from the crowd. Get it wrong and you will drown in the clatter of your marketplace.
First, are you sure you’ve identified what is different and better about what you’re selling?
Why should I buy from you rather than someone else?
Being clear on how you can communicate this in a jargon-free way is critical. Consider whether you are losing your potential customers with jargon – you understand it but they probably don’t. Keep corporate jargon for internal use only.
Secondly, are you clear on who your target audience is and how they like to receive industry news or updates, or how they search for people to buy from? Which media channels do they use? Digital, social, print, podcasts, radio, TV? What is your competition doing? Is it working for them?
Where do your people hang out?
Once you know this and you know what makes you different then you can start to craft messages and news that will entice potential customers to your door.
Finally, find something to say that is interesting and ‘new’. Good PR is about being creative in an honest way.
Do you have clients who are happy to explain how you helped them? Or who will endorse your new product? In their absence have you got some industry experts that can educate the market about the ‘next big thing’, or help your audience understand the issues they should be considering to remain competitive?
If you aren’t sure how to verbalise what makes you different, or you have a gut feeling that you could do it better then you need PR help.
Contact: hello@nurturepublicrelations.com
