As we enter 2025 we thought it was time to share our top tips for improving your brand awareness this year.

Persuade your best spokespeople to do podcasts

Make sure you are pitching to podcasts that your target audience are listening to. Podcasts enable you to delve deeper into what your business does and what makes it different. If relevant to your story think about asking customers to join you on a podcast too.

Reuse technical videos and webinar content

Businesses are recording more and more webinars and video discussions – but are they reaching your target audience? There’s no point having a YouTube channel if you don’t point your customers and potential customers to it regularly across all your marketing activity. Use soundbites and short clips and post them on social channels. Repurpose your webinar and video content in as many ways as possible. Add clips to customer newsletters.

Review your target media

The media landscape is changing constantly so keeping your eye on which publications and outlets are on the up and which are on the wane is important. Make sure your comms consultancy is regularly reviewing the media landscape and ensuring they are targeting the right media for you. Which publications are your target audience reading and why? What makes them important to your brand? Don’t be afraid to ditch the dross and focus your effort on the handful who will make a real different to your brand awareness.

Use LinkedIn more effectively

Shifts in how LinkedIn operates are being driven by emerging tech (AI), platform algorithms, user behaviour and content consumption habits. So, make sure your brand is using the following to maximise impact:

• Short form video. Video has higher providence and linger time so your brand should be using it to increase reach and engagement.
• Make your brand landing page work hard for you. What are you asking the person that goes to view it to do – e.g. subscribe to your newsletter or sign-up to your webinar? Make it clear what you do and what makes your offer unique in the market you serve.
• Use micro-influencers – bring people who are relevant to your business into your lives and do joint events. Engaging with the right people and deepening conversations on LinkedIn will ensure your feed reaches a wider audience.

We hope you’ve found our top tips useful.

If you would like help making sure your comms are hitting the mark in 2025 give Gina a call on 07775521487 or email her on hello@nurturepublicrelations.com for an informal chat about how we can help.