Each new year brings with it an exciting opportunity to start afresh and make positive changes in both our personal and professional lives. It allows us to reflect on our experiences from the year before, celebrate the wins, and learn from the mistakes.
Though January weather can seem a bit grey and tedious, it’s the perfect time to harness that new year motivation and energy and throw yourself into trying new things and pursuing new goals. Journalists are fresh and ready to kickstart the new year with great stories, so you can use that to your advantage if you’re just starting out or want to shake up your existing PR strategy.
Look back before you move forward
First, take a moment to reflect. What went well in the previous year and what didn’t go so well?
Be honest with yourself and take note.
Review your business objectives and marcoms goals – they may have changed radically since last January. Look at how you can improve processes and methods that are no longer working to your advantage. Talk to your PR consultancy about how they would improve things and consider changing agency if they seem set in their ways.
Get everyone on the same page
It’s important to ensure everyone is on the same page both internally and externally, so invest the time in communicating your new strategy and goals throughout your business and with your PR agency. Everyone should be clear on what their role is in working towards business success.
Build your reputation, one step at a time
If there’s one thing the past few years have taught us, it’s that things can change incredibly quickly. Get ahead and prepare for potential challenges, don’t get caught off guard. A solid PR strategy can help with this. By building your reputation with the media, and in turn your potential customers, consistently, if a crisis was to hit you are more likely to receive the backing from those you have worked with and built a good relationship with.
Consistency in PR builds relationships and trust – and this goes for both journalists and customers alike.
As we step into January filled with enthusiasm, determination, and positivity it’s a great chance to start afresh and grasp the endless opportunities out there to gain PR that makes your business stand out
