Posts in category: PR

The bond between a public relations team and its client is pivotal. Regardless of the size, sector, or type of project, the strength of the relationship between the PR and client is the difference between success and failure. It is just as important, if not MORE important, than between the PR and the media. Without a good working relationship, your agency won’t find the stories that will make you stand out.

Here are some top tips to help your relationship flourish:

Ensure your PR team is well-equipped

Provide your PR team with the resources needed to understand your business and represent you effectively. This includes giving access to experts, senior leaders, relevant business information, and future plans. This is the best way to identify those unexpected stories that can be media gems.

Consider the PR as part of your team

The best way a client can support their PR team is by involving them in the business daily and updating them regularly. This ensures alignment, creates opportunities on both sides, and is more likely to reveal impactful stories.

Be firm on meeting deadlines

The client and PR advisor must have a mutual understanding of deadlines. Communication should be transparent about any deadline alterations from either side, particularly if they will impact something that has been promised to a journalist. It’s not acceptable to leave a journalist waiting or fail to meet their publication deadlines. Also, avoid leaving the PR team in the dark after they’ve sent materials for review – timely and clear feedback prevents unnecessary follow-ups and ensures deadlines are met.

Keep your PR informed

Update your PR team about significant organisational changes or projects. This helps them prepare appropriately for any queries about the company’s activities. Avoid surprises and foster a culture of open communication, which can prevent misunderstandings and unexpected events.

And most importantly…

Remember, your PR wants you to succeed

A good PR will always have your organisation’s best interests at heart and help protect and promote your brand. Foster a relationship where they can give constructive feedback.

By maintaining open and honest communication with your PR, you will have a long, happy, and successful relationship with them, and your PR activity will flourish.

For more information about Nurture PR contact: hello@nurturepublicrelations.com

Let’s discuss something that might not seem super exciting at first glance but is actually a total game-changer for any business: consistent PR. I know it sounds boring but stick with me.

First Impressions Matter

Imagine meeting someone new. If they’re super friendly one day and ignoring you the next, it’s confusing, right? The same goes for businesses. Consistent PR helps create a stable and reliable image. When your audience knows what to expect from you, they’re more likely to trust you. And trust is what strong brands have.

Stay Top of Mind

Ever noticed how some brands seem to be everywhere? That’s no accident. Consistent PR keeps your brand in the spotlight. Regular updates, news releases, and engaging content ensure people don’t forget about you. It’s like being at a party and ensuring you’re always part of the conversation.

Build Credibility

Consistency in PR isn’t just about frequency; it’s also about the message. When you consistently share valuable, relevant information, you build credibility. People see you as an expert in your field, and if you are really good at it, they anticipate your next piece. And who doesn’t want to be seen as the expert in their field?

Manage Your Reputation

Let’s face it: things don’t always go as planned. But if you’ve been consistent with your PR, you’ve already built a reservoir of goodwill. When a crisis hits, people are more likely to give you the benefit of the doubt. They remember all the good stuff you’ve done and said, which can help you weather the storm.

Engage Your Audience

Consistent PR isn’t just about pushing out information; it’s about engaging with your audience. Regular updates and interactions show you care about your audience’s thoughts and feelings. It’s like having a conversation.

Boost Your SEO

Consistent PR can help improve your search engine rankings. Regularly updated content, news releases, and mentions in the media all contribute to better SEO. And better SEO means more people finding you online.

Final Thoughts

So, there you have it. Consistent PR might not be the flashiest part of running a business, but it’s one of the most important. It helps build trust, keeps you top of mind, boosts your credibility, and so much more. Plus, it’s a great way to show your audience that you’re reliable and engaged.

So, next time you’re thinking about your PR strategy, remember consistency is key. Keep at it and the benefits build over time.

For more information contact: hello@nurturepublicrelations.com

Are you wondering what PR can do for you and your business?

If you know you have a great product or service to offer but it’s not selling as well as you’d expect then maybe it’s time to look at your communications.

Public relations is about communicating to your potential customers what makes your product or service different clearly and concisely, via a channel that they want to hear from. It’s about what you are saying, how you are saying it, and where you are saying it.

Get it right and you will stand out from the crowd.  Get it wrong and you will drown in the clatter of your marketplace.

First, are you sure you’ve identified what is different and better about what you’re selling?

Why should I buy from you rather than someone else? 

Being clear on how you can communicate this in a jargon-free way is critical. Consider whether you are losing your potential customers with jargon – you understand it but they probably don’t. Keep corporate jargon for internal use only.

Secondly, are you clear on who your target audience is and how they like to receive industry news or updates, or how they search for people to buy from? Which media channels do they use? Digital, social, print, podcasts, radio, TV? What is your competition doing? Is it working for them?

Where do your people hang out?

Once you know this and you know what makes you different then you can start to craft messages and news that will entice potential customers to your door.

Finally, find something to say that is interesting and ‘new’.  Good PR is about being creative in an honest way.

Do you have clients who are happy to explain how you helped them? Or who will endorse your new product? In their absence have you got some industry experts that can educate the market about the ‘next big thing’, or help your audience understand the issues they should be considering to remain competitive?

If you aren’t sure how to verbalise what makes you different, or you have a gut feeling that you could do it better then you need PR help.

Contact: hello@nurturepublicrelations.com