5-minutes (2)

5 Minute Brand Fix

by with No Comment brandPR

As we enter 2025 we thought it was time to share our top tips for improving your brand awareness this year.

Persuade your best spokespeople to do podcasts

Make sure you are pitching to podcasts that your target audience are listening to. Podcasts enable you to delve deeper into what your business does and what makes it different. If relevant to your story think about asking customers to join you on a podcast too.

Reuse technical videos and webinar content

Businesses are recording more and more webinars and video discussions – but are they reaching your target audience? There’s no point having a YouTube channel if you don’t point your customers and potential customers to it regularly across all your marketing activity. Use soundbites and short clips and post them on social channels. Repurpose your webinar and video content in as many ways as possible. Add clips to customer newsletters.

Review your target media

The media landscape is changing constantly so keeping your eye on which publications and outlets are on the up and which are on the wane is important. Make sure your comms consultancy is regularly reviewing the media landscape and ensuring they are targeting the right media for you. Which publications are your target audience reading and why? What makes them important to your brand? Don’t be afraid to ditch the dross and focus your effort on the handful who will make a real different to your brand awareness.

Use LinkedIn more effectively

Shifts in how LinkedIn operates are being driven by emerging tech (AI), platform algorithms, user behaviour and content consumption habits. So, make sure your brand is using the following to maximise impact:

  • Short form video. Video has higher providence and linger time so your brand should be using it to increase reach and engagement.
  • Make your brand landing page work hard for you. What are you asking the person that goes to view it to do – e.g. subscribe to your newsletter or sign-up to your webinar? Make it clear what you do and what makes your offer unique in the market you serve.
  • Use micro-influencers – bring people who are relevant to your business into your lives and do joint events. Engaging with the right people and deepening conversations on LinkedIn will ensure your feed reaches a wider audience.

We hope you’ve found our top tips useful.

If you would like help making sure your comms are hitting the mark in 2025 give Gina a call on 07775521487 or email her on hello@nurturepublicrelations.com for an informal chat about how we can help.

msp crisis

Why every MSP needs a crisis communication plan

by with No Comment crisis communications

Managed Service Providers (MSPs) have become vital to businesses of all sizes, ensuring their IT infrastructure remains secure, functional, and efficient. However, MSPs’ critical role also makes them particularly vulnerable when a crisis strikes—whether it’s a data breach, extended downtime, or a cybersecurity incident. In such situations, the stakes are high: MSPs risk losing clients and damaging their reputations, which could lead to long-term financial consequences.

This is why every MSP needs a crisis communication plan. In the face of an IT-related crisis – whether on the scale of Crowdstrike’s outage earlier this summer or not – having a well-structured, proactive communication strategy can mean the difference between maintaining client trust and facing significant reputational damage.

Key components of an MSP crisis communication plan

A crisis communications plan equips MSPs to respond to critical incidents in a coordinated, thoughtful, and transparent manner. Without a plan, responses can be slow, inconsistent, and reactive, leading to further client dissatisfaction and reputational damage.

A crisis communications plan should include at minimum:

Designated crisis team

This team should include members from IT, HR, operations, legal, and your marketing and PR team. It will be responsible for handling communications and managing the crisis response.

Scenario planning and pre-written templates

Prepared pre-written messages or templates for common crisis scenarios. These should be tailored for different audiences, including clients, partners, media, and regulatory bodies.

Agreed communication channels

Defined communication channels you’ll use to reach out to clients and other stakeholders (e.g., email, social media, website, press releases).

Media relations strategy

In case the crisis reaches the public domain, have a plan for helping with media inquiries, including assigning a spokesperson to handle interviews.

Regular updates

All audiences need to feel informed throughout the crisis. Schedule regular updates to keep your stakeholders updated about the situation, even if there’s no new information.

Post-crisis review

Once the situation has been resolved, conduct a post-crisis analysis to understand what went wrong and what can be improved.

Every MSP is vulnerable to a crisis, whether a data breach, service outage, or another IT-related incident. A crisis communications plan is essential for managing these situations, minimising reputational damage, and retaining client trust. By being prepared and proactive, MSPs can survive a crisis and emerge stronger, proving to their clients that they are reliable, transparent, and trustworthy in even the most difficult of circumstances.

For more information on developing an effective crisis communications plan, contact Gina: hello@nurturepublicrelations.com