Companies can spend thousands, some millions, on developing a strapline or ‘brand promise, ...
Welcome to Nurture PR
We're the PR consultancy that understands the tech industry and helps B2B companies shine in their markets through impactful communications.
We help businesses stand out
In today's tech landscape, where every business seems to echo the same narratives, capturing the attention of your potential customers is more challenging than ever.
The landscape is competitive and the opportunity for industry white noise is shrinking. We make you stand out by:
- Getting to the heart of your offer
- Creating impactful stories
- Shaping bold thought leaders
- Turning tech stories into media triumphs
Our approach
We help you cut through the competition to reach key audiences, thanks to our solid media relationships, deep industry knowledge, a smart approach to creating compelling story angles and sharp content.
Just as plants need soil, sunlight, and water to thrive, we offer three essential promises to help your business grow and stand out:
DAY ONE PROMISE
DAY ONE PROMISE
With our Day One Promise, you can expect:
- Immediate integration: We seamlessly integrate with your existing team, adopting your brand voice, messaging and objectives to bring your brand’s narrative to life.
- Trusted expertise: Our seasoned PR professionals bring a wealth of experience and knowledge, allowing them to quickly gain your trust and confidence.
- Rapid results: We hit the ground running, leveraging our industry insights and proven strategies to deliver impactful results right away.
- Reliable partnership: Consider us a safe pair of hands, dedicated to supporting your PR needs with precision and care.
SEASONED EXPERTS
SEASONED EXPERTS
Seasoned experts means:
- Comprehensive support: From planning and interviews to content creation and pitching, our experienced professionals will guide you through each phase with expertise and confidence.
- Unparalleled quality: We do not employ junior, inexperienced staff, as we understand that this can lead to mistakes and compromised quality. Our veterans ensure that every aspect of your PR strategy is executed flawlessly.
- Maximised impact: Our senior team members leverage their extensive knowledge and skills to get the most out of every story and interaction with your spokespeople, driving impactful results and meaningful engagement.
THE NURTURE STORY WHEEL
THE NURTURE STORY WHEEL
The Nurture Story Wheel provides:
- Strategic identification: Our system, honed from years of tech industry experience and media insight, ensures we uncover the most compelling angles for your stories.
- High-quality content: We pitch only the highest quality content, crafted to resonate with your target audiences and capture media attention.
- Effective messaging: Your spokespeople will be equipped with the best messages for interviews, ensuring that every interaction is strategic and impactful.
- Optimal PR spend: By choosing the right angles and maximising the effectiveness of your content, we ensure that your PR budget is used efficiently and effectively.
Our services
We offer a full range of services to support all your external communications needs, from messaging and strategy development to all types of external content and media relations activity.
We nurture your potential customers through impactful communications. We’ll challenge you to help us hunt down and dig out the stories that will create great news opportunities for you. Your spokespeople will be fully engaged and want to work with us to become bold thought leaders. And we’ll use our collective 65 years of working in the media and tech sectors to bring simplicity and clarity of understanding about your products and services to your external audiences.
Learn more about our services by clicking on each icon.
Our team
With over six decades in technology PR, our team of senior level associates all still experience a THRILL when we place a good story for you. It’s our passion and what makes us love our work.
Alongside our core team, we have a wide number of experts we call on regularly to help our clients across all marketing activities including digital marketing, social media, website design and build, pipeline building, video and animation.
We’ve worked on hundreds of clients over the years, both in B2B and consumer PR but we’ve all decided it’s the B2B technology businesses that ignite our passion. We dig deep and work hard to make your story stand out in the media.
Gina Blackie, Founder and Managing Director
With over 25 years of experience in the PR industry, Gina is a visionary strategic communications consultant. She excels at transforming complex technologies into accessible narratives, driving brand awareness, and generating impactful communications. Her results-driven approach ensures her clients remain at the forefront of the ever-evolving media landscape.
Gina’s hands-on methodology and impeccable delivery skills span from strategy development and messaging to flawless media relations execution. She is a masterful writer, facilitator, and media storyteller, with extensive experience coaching senior executive teams to become bold thought leaders.
Alongside our core team, led by Gina Blackie, we have a wide number of experts we call on regularly to help our clients across all marketing activities including digital marketing, social media, website design and build, pipeline building, video and animation.
Our work
Since Nurture was founded in 2016, we have helped many businesses by generating impactful media coverage for them. Here are some of the team’s present and past clients:
Our strength lies in finding the core of your story and making it newsworthy. We use our deep knowledge of the media to tailor each story to the right audience. Just because you aren’t a big brand name doesn’t mean you can’t gain top tier news coverage. Click below to see some of our proudest moments so far.
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